WBS Interview - Tracey from Excelling in Direct Sales

Meet Tracey Hall from Excelling in Direct Sales

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Tell us about your business

Excelling in Direct Sales stands for ethics, integrity and we do this with our online programs and mentoring program. We do this because of wanting to make the direct selling industry better and to help it be more professional.
We train people in the direct sales industry, including party plan, MLM, Network Marketing. We also train specific industries such as Mortgage Broking, Financial Planning, Real Estate, Car Dealers, and Accounting.

Why and when did you start your own business?

Tracey Hall and Jerry Penny met in a Direct Selling company in 2013 after an unfortunate incident of Jerry letting her car roll down a street. Luckily no one was hurt. Their friendship really started when they attended a conference together in 2014 (and also shared accommodation and fun times) and started to understand that their personal and business values aligned.

Hence Excelling in Direct Sales was formed. After delivering many fun-filled and educational workshops around Melbourne, the demand grew from outside of Melbourne to deliver the workshop online. So guess what! We smashed that out!

The partnership started 20th September 2016 the business was formed then.

What does being a business owner mean to you?

We can help our clients, we can work our own hours, we can work from home, we can work globally, we can use and create our own content.

We have unlimited potential to earn.

What or who has been your greatest influence in business and why?

No-one in particular but along the way, there have been some great people who influenced us so we could work our partnership with being ethical.

What would you say is your greatest professional accomplishment to date?

Delivering face to face events that are full of content and added value to the participants.

Our Group Masterminds that add extra value to our clients every fortnight when working their business and using our online program.

What’s the best advice you have received in business that you wish to pass on to our readers?

“Don’t Quit” also Don’t sweat the small stuff

What has been the most effective marketing initiatives or programs you have used to promote your business?

Word of mouth
Our complimentary e-books
Networking events

What is one thing have you learned as a small business owner that has served you well over the years?

Ask for help

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?

https://excellingindirectsales.com/cschecklist/ (customer service checklist)
bit.ly/EDS10mistakes (10 mistakes made in direct selling)
bit.ly/EDS8ways (8 ways to get your sales mojo back)

What do you do for fun/relaxation?

Spending time with friends.

What would you say are the top three skills needed to be a successful woman in business?

It is ok to say NO
Follow up, follow up, follow up
Keep going with your dream even when others are poo-pooing your idea

What fears have you faced in business?

Getting my ego out of the door

Have you overcome it?

Worked on my personal development

How do you manage fear?

Many different ways – could be taking a shower to help with anxiety, talking to friends, writing down things

What are your top 5 goals you want to achieve by the end of 2017?

Help more people with our online program
Hold 4 Immersion Days on The Art of Selling
Have a proper working website
More speaking events
Have our podcasts speaking to our audience

What makes you happy?

Seeing my clients achieving their goals.
Helping others

Have you had to make any sacrifices whilst running your business?

Time seems to be getting away from me. Having to work while the kids are on holidays makes it hard

Excluding yours, what company or business do you admire the most and why?

Kylie Travers and how she has overcome being homeless
Oprah Winfrey overcoming so much adversity
Richard Branson because he did it his way

Where do you see yourself and your business in 2-5 years?

Over the million in t/over. Based in USA (just me, Jerry still in Australia). Speaking around the world. Established as an expert in the field as mentor and trainer for the direct sales industry. Be a disrupter in the industry to show it can be done ethically.
Running two retreats a year.
From 2018, conducting yearly Ethical Direct Selling Awards (going to take it global).
Started my foundation for foster children to have a safe home.