WBS Interview – Julia Wallace

Negotiis Property is a different type of real estate agency. Although we offer the similar services of a typical agent — such as property sales and management — your experience with us is much more client and investment focused.


Meet Julia from Negotiis Property

Negotiis Property is a different type of real estate agency. Although we offer the similar services of a typical agent — such as property sales and management — your experience with us is much more client and investment focused. Part of the award-winning Negotiis Accountancy office, I was excited by the prospect of helping to start a new kind of agency that can provide financial and accountancy advice and that’s focused only on achieving the best outcome for the client and that we ensure we get the best price the market has to offer for our clients.


What does being a business owner mean to you?

I am a business within a business, so being a business owner to me means being accountable for our own success and failures. It’s about personal growth and having the ability to create something that we would not be able to do if we were only under the umbrella of someone else’s business and structure.


What or who has been your greatest influence in business and why?

My greatest influences are the women business owners that are around me every day. I gather strength and power from being constantly surrounded by those that are attempting and engaging in the same process I am and seeing the multiple ways each person pursues it.


What would you say is your greatest professional accomplishment to date?

Having clients who thank me and tell me that they feel great about our business relationship. When it goes smoothly and most importantly when there are unexpected hiccups. I work hard to take the stress of such important transactions away and when they walk away happy, that shows me that I am providing the service they need to the best of my ability.


What’s the best advice you have received in business that you wish to pass on to our readers?

Making it through the failures and maintaining that same high standard you hold yourself to when you are succeeding.


What has been the most effective marketing initiatives or programs you have used to promote your business?

Networking and building good relationships. I’m a firm believer that word of mouth will always be more powerful in my industry than any other form of marketing.


What is one thing have you learned as a small business owner that has served you well over the years?

Never forget who you work for and never forget how important great service and reputation is.

Negotiis Property


What do you do for fun/relaxation?

I’m a big nerd, if I ever get that rare time alone I read fantasy and sci-fi books. And having adventures with my children and exploring new places together.


What would you say are the top three skills needed to be a successful woman in business?

  • Organisation
  • Time management
  • Balance


What makes you happy?

Being surrounded by happy people.


Have you had to make any sacrifices whilst running your business? 

Time with my family, I think that is the biggest sacrifice most women in business make.


Where do you see yourself and your business in 2-5 years?

Changing the real estate industry standards so that it is more transparent and result orientated towards the client. I’m not a fan of agent listing volume statistics being the standard for success, leaving your clients in the best financial position possible should be the true focus.

Negotiis Property

What book has inspired you the most?

Lord of the Rings


How do you measure your success in business?

Satisfied clients who refer me to their friends and make unprompted reviews.


What is your favourite inspirational quote?

Every failure is a lesson. If you are not willing to fail you are not ready to succeed.


Why did you become a WBS Member?

I wanted to meet smart women in business that live locally. I find it encouraging and motivating to network with this great group of women and have a structured way of uniting under the same banner. I met Amanda Newton at my very first WBS event and we are now collaborating together on this great all-female business initiative to step up and offer something better in the real estate industry.


Connect with Julia

WBS Listing

W: Personal Profile

W: Negotiis Property 

Email: julia.wallace@negotiis.com.au



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