WBS Interview – Ingrid Karm Photography

My passion for photography started when I was quite young and looking back it would seem that through most stages of my life, I have always had a camera in hand. What started as a hobby taking (and sometimes selling) images of beautiful Landscapes and Flowers has evolved into creating portraits and storytelling through imagery.


Meet Ingrid from Ingrid Karm Photography




What is and Why did you start your own business?

I am a Portrait Photographer, and I create visual stories.


My passion for photography started when I was quite young and looking back it would seem that through most stages of my life, I have always had a camera in hand.   What started as a hobby taking (and sometimes selling) images of beautiful Landscapes and Flowers has evolved into creating portraits and storytelling through imagery.  There wasn’t a defining moment of when I said right…this is going to be a business, here is my business plan here are my strategies (which in hindsight probably would of made more sense).   I am an Artist, I love to create.  I am constantly challenging myself with new techniques and genres which allows me step outside the usual photography box and create custom imagery for clients that tells their own unique story. Whether that be through Professional Branding and Corporate Head shot sessions or the more personal Beauty Art & Boudoir sessions where we create artworks to grace the walls in homes.  It gives me great joy and satisfaction to change the perceived (often skewed) image we have of ourselves, when clients hug you at the end of a session, you know you have done something good.


What does being a business owner meant to you?

Being my own boss means that I can be flexible around family commitments with days that I shoot.  The downside to being my own boss is that I rarely switch off… I often edit into the obscure AM hours, when everyone is in bed and I can create with no interruptions.


What or Who has been your greatest influence in business and why?

My influences come from a creative perspective and a desire to learn new things.  My “business” has evolved organically, which means I am continually learning and refining as I grow.


What would you say is your greatest professional accomplishment to date?

Having images from my Decadent series (concept work) published in Beau Nu magazine (June 2016)


What’s the best advice you have received in business that you wish to pass on to our readers?

Just do it…. stop second guessing and procrastinating.


What has been the most effective marketing initiatives or programs you have used to promote your business?

Showing my work, word of mouth and networking.



What is one thing you have learned as a small business owner that has served you well over the years?

Trust your instincts


What do you do for fun/relaxation?

Long drives, family time, reading, creating images


What would you say are the top three skills needed to be a successful women in business?

Determination, Passion, and Support


What fears have you faced in Business?  Have you overcome it/them? How do you manage fear?

The fear of self doubt is always constant…am I good enough.  I am my own worst critic.  I look back at old work and all I see are the flaws, the things I would change if I had a do-over.  It’s both good and bad, it means I am constantly learning and improving myself.


What are your top 5 goals you want to achieve by the end of 2017?

  • Another couple of magazine publications
  • Finish concept series of 12 women and have it accepted for exhibition
  • Book one art piece per month for clients
  • A family holiday
  • A larger studio space


What makes you happy?

A few things, firstly good food, family and friends and creatively, seeing my work printed big.


Have you had to make any sacrifices whilst running your business? 

Absolutely…what mother hasn’t.  Creating a home business around family schedules, children’s wants and needs can be tricky.  Not to mention the guilt of wanting something more than motherhood, especially when my children were small.  I am self taught, and back then the majority of my learning took place while everyone else was sleeping.  For a long time, my partner called my computer “The Intimacy Annihilator”   My boys are now (a lot) older and more or less self sufficient, but I still find my most creative times are when everyone is in bed.  Even this interview was interrupted more than a half a dozen times.


Excluding yours, what company or business do you admire the most and why?

I have the utmost admiration for all women who are able to juggle the work / family life balance while creating their own niche in the world.


Where do you see yourself and your business in 2-5yrs?

Fully booked…I would like to take on more creative shoots for clients and publications.  Since our move to Melbourne at the beginning of 2016, which I spent the majority of meeting new people and networking, essentially starting all over again, I am now ready to push forward, educate and bring gorgeous images into peoples homes.


What book has inspired you the most? 

I love to read fiction, all types of genres.  I love a world to get lost in.  One of my favourite books is The Night Circus by Erin Morgenstern.  I remember when I first read this book a few years ago, I started it in a café while waiting for my kids who were at the movies…I was so inspired by the vivid images she painted in my mind, that an entire series of images has been planned for later this year.


How do you measure your success in business?

It can’t be measured in a traditional sense.  I am not driven by sales goals or targets, (which is not very business savvy of me) I love what I do.  When women who hate or have never been in front of a camera see a printed image of themselves and want to show everyone….I have been successful.


Where is your dream destination to go for a holiday and why?

The world….there are so many places I would like to see, so many adventures to be had.   If I had to choose, I would say Europe, I had a taster almost 20 yrs ago with a Contiki tour, 28 countries in 21 days.  I would like to go back and spend some quality time in some of the places we drove through.  Life is short and for living, you don’t want to get to the end and have nothing but regrets.


What is your favourite inspirational quote?

I have many, I crafted a journal with a quote for every month.  This months quote reads “do it with passion or not at all”


What are your 5 top business tips?

  1. Believe in yourself (even when self doubt hits you hard)
  2. Surround yourself with like minded people who will support but also challenge you
  3. Continually Educate yourself, whether it be for business or pleasure
  4. Focus on what makes you different from everyone else
  5. Make time for yourself….and don’t feel guilty about it.

Connect with Ingrid


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Join us for the first WBS Event for 2018 

The first WBS event will be in Berwick on Friday 9th February 2018 at Zagames. Ingrid will be our photographer for this event.

Book your tickets here: https://goo.gl/wyPR2e



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