Style Identity


Style Identity provides Melbourne personal shopping sessions, wardrobe make-overs and specialist styling consultations that will transform the way you think about clothes, yourself, and shopping.

With her very own brand of magic, Toula will guide you on a journey of discovery – finding out what works for you, what your unique style identity and personality is, and how to create that look for any occasion.

It takes just a few seconds to build a first impression, and often what you wear is not congruent with who you are.

I’m not about putting you in the latest trends, I’m more interested in who you are and what is going to not only look the best on you, but what will suit your lifestyle and personality. It really is about creating your OWN style.

Busy lives, changing circumstances or just fear of change can leave many of us feeling overwhelmed and frustrated with shopping for our wardrobes.

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Monday-Sunday 9am-6pm